Terroir
Betaby Quodiant
An AI-powered intelligence platform that synthesises industry, market and consumer data into actionable knowledge, enabling deep exploration of sector landscapes and competitive trends.
//SYSTEMATIC_GROWTH_COMPANY_
CodifyingGrowth
Research, data & analytics and strategy in one team, pointed at one thing: growth.
//WHO_WE_ARE
We exist because growth deserves rigour
Financial decisions get audited. Operational decisions get engineered. Growth decisions — the ones that determine whether any of it matters — too often get improvised.
The disciplines that produce growth are usually bought, delivered and measured separately. We built a firm where all three sit in one team, pointed at one thing: growth.
01
Research
Primary quantitative and qualitative evidence across consumers, customers and channels. The base beneath every recommendation we make.
02
Data & Analytics
Sizing, segmentation, tracking and predictive analytics that turn market signal into decision-grade intelligence.
03
Strategy
Market, portfolio, brand and growth strategy. Choices and trade-offs, beyond recommendations.
Our sole focus is growth.
We help organisations find where their growth opportunities are, decide which of it is theirs to win, measure whether they are winning, and accelerate their potential — through one framework, applied end to end.
//GROWTH_PHILOSOPHY
One framework,
four stages,
evidence at every step.
Every growth question sits somewhere on the PATH. Select a stage to see the question it answers, the work behind it, and what it produces.
//THE_ARTEFACT
Everything runs on the GrowthMap®
Ask what you are actually summing when you size a market. Purchases. And every purchase happened inside a specific moment — a person, a need, an occasion, a situation. That is commonly known as a demand space, and a cluster of these makes up what we call a GrowthMap®.
The marketAn aggregate that hides the mechanism.
The segmentDescribes who people are. Demand comes from the jobs they need done.
The touchpointBelongs to you. The moment belongs to the customer.
Telecommunications GrowthMap®
Illustrative example · One space shown
Total market
R130.0bn
A GrowthMap® breaks down the total market into distinct spaces you need to compete and win in.
The GrowthMap® is the reference against which every subsequent choice is made.
//TECHNOLOGY
Powered by our proprietary AI growth platforms
Semillon
Betaby Quodiant
An AI-powered trends, foresight and cultural intelligence platform, leveraging signal gathering, social listening and semiotic analysis.
Scion
Betaby Quodiant
An AI-powered strategic planning platform that synthesises complex business data into actionable growth platforms and long-term cascading execution plans for strategy teams.
//ENGAGEMENT
Ways to work with us
Growth Diagnostic
A senior-led read of your market, brand and demand position, and a clear view of where PATH should start. Most relationships begin here.
Single PATH Stage
One stage, done properly: size a market, map demand spaces, build the measurement system, or design the growth plan.
Full PATH Programme
The complete P → A → T → H journey for a category, brand or business unit.
Growth Compass
Your annual strategic plan, built from everything you already have that answers the PATH strategic questions regardless of the vendor, enriched with external data and our advisory, integrated into strategic growth platforms.
//HOW_WE_WORK
How we work
Quodiant works with a trusted network of independent senior practitioners, research agency partners and technology providers. Each is engaged project by project, chosen for the question in front of us. We bring the best expertise and capability to every programme.
Who leads the work
Founder & Managing Partner
Mac Mabidilala
MBA, University of Stellenbosch Business School — Strategy & Innovation
Nearly two decades on both sides of the brief.
Mac has spent his career alternating between owning growth targets and advising the people who carry them. He led portfolio and brand strategy across Africa for Diageo, Distell, and Edrington and ran marketing for Diners Club at Standard Bank Group.
He then crossed to the advisory side. At Trade Intelligence he held P&L responsibility for research and advisory services and contributed to the firms growth and expansion into new solutions and markets. At Ipsos he relaunched Strategy3, the group's strategy and brand consulting practice, delivering multiple growth programmes for multinational clients in CPG, retail, telecoms, and financial services, and left as Group Service Line Director, accountable for five service lines across the South African business.
Quodiant exists because of a pattern he kept seeing from both chairs: the research, the analytics and the strategy arrive separately, and the growth decision gets made in the gap between them.
Independent Associate
Rachel Clare
MA (Hons) English, Jesus College, Cambridge
From the macro context of change to the next growth move.
Rachel is an experienced foresight and growth strategy consulting director, working across CPG, health and beauty, and financial services. She is passionate about future-proofing brands through an understanding of what the macro context of change really means, and how to translate that into differentiating positioning and innovation.
Most recently Associate Partner and Global Innovation Practice Lead at Ipsos Strategy3, she has led strategy, global foresight programmes and capability academies for clients including Diageo, Heineken, Haleon, Danone, Arla, Mondelez, PepsiCo and Lloyds Banking Group, following earlier years at The Henley Centre and Kantar Futures.
Her client-side experience at The Body Shop and Zurich Financial Services is brought to bear in her approach to consulting, with the focus on aligning teams, embedding learnings and converting strategy to action.
//NEXT_STEPS
See it applied to your market.
The fastest way to understand PATH is to watch it run against a category you know. Bring us yours.
Book a working sessionor email info@quodiant.com